And just like that, Serena Williams’ sex(y) new Twitter avatar is gone. Gone after maybe half a day, with the old picture of her in a tennis outfit back up. Someone must have gotten to her and suggested something about common sense and hypocrisy.
Last week, a man was arrested for allegedly stalking Williams, having gotten too close to her, too many times all over the country, even in her dressing room at Home Shopping Network. On Thursday, she has posted a new avatar on her Twitter page, a photo suggestive of us peeping at her through a lace curtain while she unknowingly looks the other way in white bra and panties.
It’s a sexy photo, she looks great and it’s not pornographic. To be honest, I would actually find it to be somewhat artistic if it weren’t for the serious business of stalking women. What was her message anyway? What was she trying to say? Just this: Look at me.
Instead, what she was saying was this: Peep at me, but don’t stalk me.
Williams has masterfully branded herself, now as a celebrity tennis player and not a tennis playing celebrity. The brand is to sell sex now, with tennis as an afterthought, if that. And the way she does it is to walk right up to the line and push it a little, take half a step over it. Give her credit: No tennis player can get people talking the way she can.
(If she’s still a tennis player).
Still, Anna Kournikova, Maria Sharapova and Ana Ivanovic photos are never quite as gritty as Serena’s. First, she did the video game commercial in thigh highs and black leotard. Next, the bright pink body suit on the practice court. And now this.
I’m guessing Erin Andrews might be uncomfortable with the Twitter avatar, having had a stalker peep at her in her hotel room through the peephole. This view of Serena might not be too far off of what he saw of Andrews.
Whatever, Williams is so much bigger than women’s tennis now that she can hijack the game just by producing occasional photos of herself like this. By the way, in secondary Serena news, she also pulled out of the French Open Thursday, as she continues to recover from blood clots found on her lung. So the focus will go to the other players, such as No. 1 Caroline Wozniacki.
Hah! The focus will be wherever Serena says. With that power, and over two million Twitter followers, does come some responsibility. Fortunately, someone figured that out, even if it was a little too late.