Li Na comes off like a stand-up comic, though you’re never quite sure if she’s trying to be funny or if it just comes off that way accidentally with her blunt honesty. She speaks her mind.
But she stood on the court Saturday after winning the Australian Open and gave her joking/truths over the p.a., thanking her agent for making “me rich’’ and then her husband, Shan Jiang, for all he has done.
“Also,’’ she said to Shan, “you are so lucky (to) find me.’’
Tennis was so lucky to find her, and was lucky to still have her Saturday. The U.S. mainstream sports fan doesn’t even know who Li is, but she is women’s tennis’ greatest selling point. She might be the most important person in the women’s game, and is definitely the most important one not named Williams.
Li is the only Chinese player ever to win a major. Now she has won two, beating Dominika Cibulkova 7-6 (7-3), 6-0 just nine months after considering retirement rather than continuing to do endure heavy criticism from Chinese media over her falling results.
Her coach talked her into sticking around another month just to see how things went at last year’s Wimbledon. They went well, so she hung around for the U.S. Open. That’s how close tennis was to losing her.
I can’t wait to see what the TV ratings were for Saturday’s match. Think worldwide. Think hundreds of millions. Think: Super Bowl-like.
When Li won the 2011 French Open, according to TV ratings, 116 million people watched in China. A week later, 106 million watched the Super Bowl in the U.S. I know it sounds as if a punchline is coming; there are a lot more people in China than in the U.S.
But with so many sports looking to find a way to crack China, seeing it as an under-tapped massive population with a strong economy, tennis has already been trying to ride Li’s success since 2011. It was trying before that, too, without much luck.