The theme of the match was Genie Bouchard, her emergence. That’s what the moment was about. Tennis has a new superstar, one who is young, fresh, and tough as nails with marketers already drooling over her good looks.
Come see her crowning.
Well, the match didn’t live up to that. The other person won. It wasn’t even close. Petra Kvitova won 6-3, 6-0 in 55 minutes, playing great and knocking Bouchard into a stupor. That’s two Wimbedon titles for Kvitova, who came from nowhere to win the first one three years ago, when she was 21, and then disappeared for three years, and now came back to win again.
The problem is that the match never was going to be about Kvitova. The tennis world just saw Kvitova, loaded with talent but not enough focus or footwork, put it together again for two weeks and win Wimbledon. I wish I had the feeling that the rest of the sports world saw it that way, and not, roughly, this way:
That next-generation Canadian Sharapova lost. Big time. With Sheldon, from Big Bang Theory watching.
You know how people dress up to play a character on TV, and then look totally different when you see them on the late-night shows or something? Sheldon — Jim Parsons — wore a suit and sunglasses in the friends box at Wimbledon and it was incredible: Even without his Flash shirt, he still managed to look like a science geek anyway.
In fact, it looked as if he had beamed himself into Centre Court and was trying to remain incognito.
Honestly, I’m not sure what’s going to happen with Bouchard now. This hurt her. She doesn’t look quite as sure of a sure thing as she did before the match. She is just 20, and has reached the semis in two majors and the finals in one this year. She has played in just six majors, and is already the most consistent player in majors on tour this year.
But, as ESPN’s business writer, Darren Rovell tweeted after the match, “Marketers now face dilemma. Is she worth big $?” He had said just before the match that she was poised to be an ad idol.
I think they will, on spec. She is still the most marketable new face to come out of this tennis season, and tennis is still the only women’s sport to have broken into the mainstream. Bouchard is too hot of a prospect to let someone else get to first.
That said, she was demolished Saturday, and didn’t even make it a fight.
Anyway, welcome back, Petra Kvitova. Welcome to the Hall of Fame when it’s all over for you. Which won’t be for another decade.
She is just 24 and had somehow managed to already be forgotten. She didn’t fit in with the 30-something stars, Serena Williams and Li Na. She hadn’t done enough to