Tag Archives: TV ratings

Li Na: 116 Million People Can’t be Wrong. Another Look at her Amazing French Open Ratings

Li Na

Take all the people who watched Game 5 of the NBA Finals with LeBron and Dwyane and Dirk, and add to that the people who watched the NCAA Championship Game between Butler and UConn.

From there, add everyone who watched The Decision. Plus Kobe Bryant and the Lakers playing Game 7 in the NBA Finals last year against Boston. Plus all of the first four games in the Stanley Cup finals this year. Heck, throw in everyone who watched the American Idol finale.

You know what it adds up to? (Warning: This will not connect well with the American sports psyche.)

It adds up to fewer people than watched the French Open women’s singles tennis final last Saturday.

No, not in the U.S., where just under two million watched the match. In China, 116 million people watched Li Na become the first Chinese major singles champ, beating Francesca Schiavone. But this isn’t to report the ratings, which came out a week ago. Instead it’s about what these numbers mean to American sensibilities. Be honest: We think of ourselves as the center of the sports world.

But Game 5 of this year’s NBA Finals drew 12.9 million viewers. Nine times that many people watched Li in China.

Doesn’t a sport have to do well in the U.S. to be popular and healthy? Honestly, I sort of think it does. How many Americans know that soccer is popular everywhere else, but won’t really make it big until it makes it in the U.S.? There is just too much money here, and such a celebrity culture. Continue reading

Advertisements